AI-driven deal automation – running every day
Andre Matern – portrait

Andre Matern

Founder of dealgott.de·AI & automation since the 2000s

I run dealgott.de, a German affiliate deal blog, and automate the entire path from a deal link to a finished draft with AI – deal discovery, price and image research, copy, and cross-posting. Not a demo, but a system that runs every day.

Andre Matern – portrait
0Years in the online business (since 2005)
0Custom tools & automation scripts
≈ 500,000Downloads across 3 own apps
Multiple millionsin revenue per year
About me

From deal blog to
AI-driven workflow

I run dealgott.de – a German affiliate deal blog built on WordPress. Every deal is a carefully written draft with an image, a reference price and an affiliate link before it ever goes live.

My focus is on AI-driven automation of that workflow: deal discovery from multiple feed sources, automated resolution of price, reference price and product image, and cross-posting to Facebook and Instagram – all built with my own Python tools.

AI at my company isn't limited to the deal business, either: the entire company runs on AI – email communication, analytics and reporting, and accounting all run through my own AI agents. AI isn't a single tool here; it's the operating system of the whole business.

Editorial care stays central throughout: deals are rewritten rather than copied, every deal starts life as a draft, and legal requirements (disclosure, disclaimers) are built into the workflow, not an afterthought.

🎓
Trained IT systems administratorCompleted vocational training as an IT systems administrator; later dropped out of a business administration degree to go self-employed with dealgott.de
📍
2005–2009: Votealarm.deA dating platform with over 100,000 members, built alongside my studies – successfully sold via exit in 2009
🛍️
dealgott.deFounder – German affiliate deal blog, since 2009
🤖
AI in daily useAutomated deal discovery, draft creation and cross-posting via custom AI workflows
🛠️
Custom Python toolchainFrom feed parsing to the Amazon data integration to the WordPress client – all built in-house
Projects

What I've built – and run

Not a portfolio of concepts, but running systems: every one of these projects is in daily use at dealgott.de and gets developed further continuously.

🛍️

dealgott.de – the deal blog

German affiliate deal blog built on WordPress: editorially curated deals from Amazon, eBay and other shops, each with an image, reference price and carefully written copy – properly disclosed as advertising.

WordPressDealsAffiliate
🧪

dealhai.de

The first deal blog fully created and run by AI – with no human intervention at all. The testbed where the entire automation behind dealgott.de was developed and proven.

Fully automatedAI-generatedTestbed
🤖

Custom AI agents

Self-built AI agents handle far more than just deals by now: email communication, accounting, deal automation and reporting all run through custom agent workflows – the whole company runs on AI.

Email communicationAccountingDeal automationReporting
🔎

Deal discovery pipeline

Continuously collects candidates from six feed sources, dedupes against deals already built, and surfaces them in a dashboard with thumbnails for selection.

PythonRSS feedsDashboard
📝

Automated draft creation

Resolves ASIN, price, reference price and product image from a deal link automatically and creates a finished WordPress draft on the spot – copy and polish stay manual.

WordPress APIAutomation
📦

Amazon data integration

Custom integration with the Amazon Creators API for title, image, specs and price, complemented by EAN matching for reliable external reference prices.

Amazon APIPricing data
📣

Cross-posting automation

Publishes deals automatically to the dealgott Facebook page as well as designed deal tiles on Instagram.

FacebookInstagram
📱

Own apps

Three custom-built apps for iOS, Android and Windows with a combined total of almost half a million downloads.

iOSAndroidWindows
💌

Deal newsletter

A self-built newsletter that regularly supplies subscribers with the best current deals.

NewsletterEmail marketing
⏱️

Timed publishing

Custom WordPress plugins spread finished drafts evenly across the day instead of publishing every deal at once.

WordPress pluginScheduling
AI Stack

The tools behind the system

Pragmatic by design: custom Python tools wired up to the APIs that actually matter in the deal business.

The most important part: creativity.

🧠AI & models

Creativity Prompt engineering AI agents Agentic workflows Claude (Anthropic)

⚙️Automation & code

Python WordPress XML-RPC REST APIs

📊Data & platforms

Amazon Creators API Amazon PartnerNet eBay Awin RSS feeds
Approach

Three principles behind everything

Drafts only, never auto-published

Every automatically created deal starts life as a draft. It only goes live after personal review – automation replaces the busywork, never the editorial check.

Mechanics into the script, creativity into the model

Repetitive work like resolving ASIN, price and image is handled by plain code. The AI focuses on what genuinely needs care: the actual copy.

Editorial care despite automation

Third-party text is never copied 1:1, only rewritten. Disclosure requirements and legally sound wording are built into the workflow, not optional extras.

FAQ

Frequently asked questions

Who is Andre Matern?

Andre Matern runs dealgott.de, a German affiliate deal blog, and has been active in the deal/online business since 2009. His focus is on AI-driven automation of deal discovery, draft creation and cross-posting.

What is dealgott.de?

dealgott.de is a German-language affiliate deal blog built on WordPress, featuring editorially reviewed deals from Amazon, eBay and other shops – every deal properly disclosed as advertising.

What is Andre Matern working on right now?

Building custom AI and automation tools for the deal business: from deal discovery through automated drafts to cross-posting on Facebook and Instagram – always with editorial review before anything goes live.

How can I reach Andre Matern?

The best way is by email to mail@andre-matern.de. The contact section of this page links directly there.

Contact

Interested in exchanging ideas on e-commerce & AI?

Whether it's AI automation in e-commerce, deal workflows, or the path from a manual process to a reliable system – I'd love to hear from you.